Can You Tell When a Brand is Greenwashing?
When brands greenwash their products, they are putting time and effort into promoting their products as “green”...
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New Arrivals
Summer Affairs 2021
Newly launch summer collection
Where Beauty Builds Strength
Because for the BLUM woman, it is more than what she wears. It is a story she tells. A statement of her dedication, unique sensibilities, a beautiful and faithful expression of who she is and can be.
Asian Beauty in Mind
Meticulously crafted for the modern Asian woman, each BLUM piece embodies the brand’s signature touch of harmonising classic tailoring with contemporary styling; appropriate for all the roles she plays in life, for all the defining experiences she will find.
BLUM is unmistakably feminine, always refreshingly easy to wear.
BLUM'S Philosophy
With quality fabrics hand-picked from Korea, Japan and Europe, each design is tailored with Asian proportions in mind. Every piece a statement that inspires confident femininity.
For the BLUM woman, it is more than what she wears. It is a story she tells. An expression of her strength, dedication and sensibilities - who she is and can become.
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