Cheongsam Chic: A Quick Guide to Finding Your Perfect Fit

To choose a cheongsam that suits you, consider the following factors:

1. Body Shape: Determine your body shape (e.g., hourglass, pear, apple, rectangle) to understand which styles may enhance your natural features. BLUM emphasizes designs that suit various body types. Whether you have a fuller figure or a slender silhouette, you can find styles and cuts that enhance your confidence and charm.

• Apple Body Shape
• Focus on the waist and midsection.
• Clothes that make the mid-section narrower help achieve a more proportional body shape.
• Opt for splits at the waist.
• Wear darker colours around your waist area.
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• Pear Shape Body
• Highlight the upper body.
• Wear bright colours on your upper body.
• Use eye-catching prints, textures and details strategically to create interest on top.
• Wear darker colours on your lower body.
• Keep away from boxy tops that hide the waist.
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• Hourglass Body Shape
• The hourglass body shape is balanced naturally with a defined waist.
• Choose clothing that shows off your curvy silhouette.
• Ensure that you don't unbalance the body frame by making it either top- or bottom-heavy.
• Opt for simple, clean garments, which don't clutter up the silhouette.
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•  Rectangle Body Shape
• Focus on the waist.
• Play with different cuts and shapes to create curves.
• Use prints, textures, and details strategically to create interest.
• Wear bright colours on your upper and lower body - but not around the waist.
• Keep away from shapeless, oversized, and too large items.
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3. Fabric & Quality Materials: Choose a fabric that suits your body type. Heavier fabrics offer more structure, while lighter ones provide comfort. BLUM’s limited edition cheongsam series is crafted with premium fabrics from Korea, Japan, and Europe. Meticulously tailored, these materials showcase perfect curves and natural, elegant beauty.

4. Length: When choosing a cheongsam, consider the length that flatters your figure—whether traditional mid-calf or a modern alternative. BLUM's collection merges traditional elegance with modern flair, offering versatile lengths. Classic cuts exude grace, while bold florals express confidence. Versatile options like lotus leaf skirts and playful prints cater to diverse tastes, allowing you to embrace fashionable vitality with confidence and flair.

5. Colour and Pattern: Choose a cheongsam colour that complements your skin tone and aligns with the occasion. Patterns and embroideries add a unique touch. BLUM's series features daring colour combinations, seamlessly integrating tradition with contemporary fashion. Unique highlights, including dragon embroidery, hand-painted prints of local delicacies, and dragon-shaped buttons, contribute a sense of mystery and grandeur. These choices allow wearers to showcase their personalities with style.