"Blum embodies strength and beauty. An elegant way of living that begins from within, unfolding delicately with grace."

Established in 1992, Blum & Co's flagship brand BLUM, is an exclusive label for professional women. As a local brand, BLUM has had the honour of dressing female leaders in various industries, regional broadcasters and media personalities.

Our philosophy runs deep right through to our collections. With quality fabrics hand-picked from Korea, Japan and Europe, each design is tailored with Asian proportions in mind. Every piece a statement that inspires confident femininity.

Beyond the label, we believe our business touches hearts and influences positive change in this world. BLUM is a beacon for kindness, sincerity and creativity shared with our fellow partners and friends striving together.

Meticulously crafted for the modern Asian woman, each BLUM design embodies the brand’s unique ability to harmonise classic tailoring techniques with contemporary styling; reflective of her mastery in the roles she plays in life and beautiful experiences she creates. BLUM is unmistakably feminine, graceful and timeless.

For the BLUM woman, it is more than what she wears. It is a story she tells. An expression of her strength, dedication and sensibilities - who she is and can become.