Asian Beauty in Mind
Modern aspects inspire the history of BLUM Cheongsams.
Meticulously crafted for the modern Asian woman, each BLUM Cheongsam embodies the brand’s signature touch of harmonizing classic tailoring with contemporary styling; appropriate for all the roles she plays in life and all the defining experiences she has will find.
BLUM is unmistakably feminine, always refreshingly easy to wear.
When the pandemic hit, BLUM has taken the opportunity in creating a collection of Cheongsams in 2021 with matching masks in the same fabric. where it made the whole outfit seamless. This collection was a big hit and it sold out so quickly.
Poppy Garden Cheongsam
Gardenia Night Cheongsam
Gardenia Coral Cheongsam